Commercial EV Charger Installation – Midway Ford WA

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    How This Dealership Saved Over $10,000 and Future-Proofed for Electric Vehicle Growth

    When Midway Ford needed to install EV chargers at their Midlands dealership, they were facing strict requirements from Ford — including support for the new e-Transit and EMAC electric vehicle range.

    They’d already received a quote from another provider for $27,000 — but with multiple charger locations needed across their workshop, showroom, and delivery area, they wanted a solution that wouldn’t just meet today’s needs, but would support their growing EV offering well into the future.

    That’s where Charging WA stepped in.

    Our team delivered a smarter, faster, fully supported solution — saving Midway Ford over $10,000, eliminating the need for subcontractors, and providing a charging setup that can grow as EV demand increases.

    Close-up of Ocular EV charger in operation at Midway Ford Perth.
    Wall-mounted Ocular IQ charger installed by Charging WA at Midway Ford.

    Quick Summary

    • Client: Midway Ford Dealership, Midlands WA
    • Project Type: Commercial EV charger installation
    • Reason for Installation: Ford Australia compliance — support for e-Transit and EMAC electric vehicles
    • Charger Locations:
      • Showroom (front of house display)
      • Delivery area (handover bays)
      • Workshop (for maintenance and servicing)
    • Hardware Used:
      • 3 x Ocular IQ Wallbox 22kW chargers
      • Two fitted with 10-metre cables
    • Installation Distance: Workshop charger installed ~35–40 metres from switchboard
    • Key Benefits:
      • Saved over $10,000 compared to competitor quote
      • Entire project handled in-house (no subcontractors)
      • Long cables = more flexibility across bays
      • Site designed to scale with future EV growth
    • Outcome:
      • Fully compliant setup
      • Faster turnaround
      • Proper documentation & certification
      • Ongoing local support

    The Brief: Why Midway Ford Needed Charging WA

    As part of Ford Australia’s transition into electric vehicles, dealerships like Midway Ford in Midlands were required to install compliant charging infrastructure to support two key models:

    • The Ford e-Transit (electric commercial van)
    • The Ford EMAC (electric Mustang Mach-E style vehicle)

    To meet Ford’s operational requirements, Midway Ford needed:

    • A three-phase charging solution to handle fast charging
    • Multiple charger locations across their site
    • A setup that allowed staff to charge:
      • Vehicles on display in the showroom
      • New customer deliveries in the handover zone
      • Service vehicles in the workshop

    Their original quote from another provider came in at $27,000 — but included subcontracted components, unclear hardware specs, and didn’t address layout challenges across the site.

    The dealer principal knew Steve Randall and invited Charging WA to offer an alternative proposal — one based on local experience and transparent delivery.

    Our Solution: Scope, Hardware, and Smarter Design

    After a detailed site assessment, we built a proposal designed around efficiency, future flexibility, and full in-house delivery – with no third-party contractors, hidden margins, or hardware guesswork.

    Hardware: Ocular IQ Wallbox 22kW Chargers

    We specified three Ocular IQ Wallbox 22kW chargers a smart, three-phase AC unit ideal for:

    • Fast turnaround charging in busy commercial settings
    • Workshop vehicles, new deliveries, and display stock
    • Seamless integration with a variety of EV makes and models

    Charger Locations

    1. Showroom Charger (Front of House): Positioned to keep display models charged during opening hours
    2. Delivery Bay Charger: Allows vehicles sold to be topped up overnight, ready for handover. Fitted with a 10-metre cable for flexible parking across multiple bays
    3. Workshop Charger: Installed ~35–40 metres from the main switchboard. Also fitted with a 10-metre cable, allowing technicians to charge cars in multiple work bays without repositioning them

    This flexible cable length wasn’t requested — it’s something we proactively offer to avoid future issues like cable drag, parking delays, or charging bottlenecks.

    Electrical Planning

    Because of the distance and load requirements, proper planning was critical. We handled:

    • All electrical trenching and cabling
    • Hardware procurement and delivery
    • Installation and final connection
    • Issuing electrical completion certificates for compliance

    All of this was done by our team –  no outsourced electricians, no equipment hire markups, no surprises.

    EV charger with cable installed at Midway Ford in Midland, Western Australia.
    Ford Mustang Mach-E electric vehicle outside Midway Ford dealership in Midland WA.
    Ocular EV charger connected to Ford Mach-E at Midway Ford dealership in Perth.

    Why Commercial Clients Choose Charging WA

    Midway Ford isn’t alone. More dealerships, workshops, fleet operators, and councils across WA choose Charging WA because they want more than a charger – they want a complete system done right.

    We:

    • Design with the end in mind
    • Install everything in-house
    • Offer smart hardware with local support
    • Understand real-world site constraints
    • Future-proof systems for long-term growth

    We don’t just sell hardware. We deliver scalable, supported EV charging solutions – and we’re here long after install day.

    Ford Mustang Mach-E electric vehicle outside Midway Ford dealership in Midland WA.

    Thinking About Commercial EV Chargers for Your Site?

    EV charger with cable installed at Midway Ford in Midland, Western Australia.

    Installing EV chargers is more than just keeping up with technology – it is about preparing your business for the future. A well-planned charging setup can attract new customers, keep staff happy, and help your organisation meet sustainability and ESG goals.

    Whether you run a dealership, manage a fleet, oversee a shopping centre, or handle a strata property, having chargers on site adds real value. From reducing reliance on fuel to enhancing your brand image, the benefits go far beyond convenience.

    Our team can help you understand:

    • What type of chargers suit your site – from single fast-chargers to multi-bay smart systems.
    • How to manage demand and costs with load balancing, energy management, and solar integration.
    • Funding and rebates available to offset installation expenses.
    • Future expansion options so your system grows as EV adoption increases.

    If you are considering chargers for your site, now is the time to explore the options. Talk to our Perth-based team and we will guide you through the process, from planning and approvals to installation and long-term support.